Your Local Partner for Global Innovation Expertise
PBS is a Saudi-based innovation and enablement company supporting governments, corporates, and startups in achieving sustainable growth through ecosystem building, capability development, and digital platforms aligned with Vision 2030.
10,000+
Startups & SMEs supported
50+
Government programs delivered
300+
Experts & mentors mobilized
60M+ SAR
Revenue supported since 2021
About PBS
Founded in 2014, delivering impact across Saudi Arabia
PBS is a Saudi innovation and enablement company delivering high-impact programs aligned with Saudi Vision 2030. We support government entities, corporates, and startups across strategy execution, innovation ecosystems, capability building, and digital enablement.
2014
Founded in Riyadh, KSA
10+ years of innovation excellence
Our Services
Six pillars of innovation enablement
From ideation to scale — covering the full innovation lifecycle across every sector.
01
Innovation & Entrepreneurship Enablement
Startup programs, innovation centers, and ecosystem development.
StartupsMentorship
02
Capability Building & Upskilling
Training programs, workshops, and national capability development.
TrainingLeadership
03
Executive Mentorship & Investment Readiness
Mentorship, business consultation, and investor readiness.
InvestorsConsulting
04
Ecosystem Design & Operations
Accelerators, hackathons, and national innovation initiatives.
AcceleratorHackathon
05
Strategic Communication & Culture Enablement
Innovation awareness and engagement programs.
CultureCampaigns
06
Applied Research & Decision Support
Strategic studies, global benchmarking, and nationwide research.
ResearchStrategy
Global Innovation Partners
Silicon Valley Innovation Center
GELLIFY
The Human Edge
BRIOLINK
Skipso
Silicon Valley Innovation Center
GELLIFY
The Human Edge
BRIOLINK
Skipso
Trusted by leading organizations across Saudi Arabia
Ready to innovate?
Let's build Saudi Arabia's innovation future together
Partner with PBS to design, deliver, and scale your next program aligned with Vision 2030.
About PBS
Saudi innovation, global expertise
Founded in 2014, PBS is a Saudi innovation and enablement company delivering high-impact programs aligned with Vision 2030.
PBS supports government entities, corporates, and startups across strategy execution, innovation ecosystems, organizational capability building, and digital enablement. PBS extends its impact through scalable platforms ensuring continuity beyond traditional engagements.
Operating as an integrated innovation and entrepreneurship ecosystem, PBS combines enablement services, digital platforms, media, and education to support SME and startup growth across Saudi Arabia.
🎯
Our Mission
Enabling sustainable growth through innovation ecosystems and capability development.
🌍
Our Vision
To be the leading innovation enablement partner in Saudi Arabia and the region.
🏛️
Alignment
All programs built in alignment with Saudi Vision 2030 national goals.
⚡
Impact
10,000+ startups, 50+ government programs, 300+ experts mobilized.
2014
Founded in Riyadh, KSA
10
Our Values
What drives us
🚀
Innovation First
Innovation at the heart of everything we build.
🤝
Local Partnership
Deep roots in Saudi ecosystem with global connections.
📈
Scalable Impact
Systems that create lasting impact beyond initial engagements.
🎓
Capability Building
Investing in people to create self-sustaining innovation cultures.
🌐
Global Thinking
Bringing world-class expertise to Saudi Arabia's challenges.
🏆
Excellence
Highest standards of delivery, quality, and measurable outcomes.
Services
PBS Innovation & Enablement Services
Six core service areas covering the full innovation lifecycle — from ecosystem design to applied research.
01
Innovation & Entrepreneurship Enablement
End-to-end operation of startup and innovation centers with world-class program management, mentorship infrastructure, and entrepreneurship activities.
Startup CentersMentorshipProgram Mgmt
02
Capability Building & Upskilling
Designing and delivering national-level training programs with custom curriculum development and hands-on workshop delivery across leadership, digital, and AI skills.
National TrainingCurriculumWorkshops
03
Executive Mentorship & Investment Readiness
Strategic business consultations, structured mentorship programs, and comprehensive investor readiness and pitch support to prepare ventures for growth capital.
ConsultingInvestor ReadyPitch Support
04
Ecosystem Design & Operations
Full-cycle accelerator and innovation program management, hackathons, ideation campaigns, and strategic ecosystem partnerships and outreach at scale.
AcceleratorsHackathonsEcosystem
05
Strategic Communication & Culture Enablement
Building awareness and engagement campaigns, developing communication strategies and toolkits, and activating culture transformation programs.
CampaignsCultureToolkits
06
Applied Research & Decision Support
Rigorous strategic studies, global benchmarking exercises, and nationwide research initiatives to underpin evidence-based decision-making.
ResearchBenchmarkingStrategy
Ready to start a project?
Tell us about your needs and we'll design the right program for you.
Programs
Core Enablement Programs
Building the Saudi Innovation Ecosystem through scalable operating models.
Entrepreneurship
Vision 2030-Aligned Programs
Designing and delivering entrepreneurship programs that support Saudi Arabia's economic diversification goals.
National entrepreneurship initiatives
Innovation culture campaigns
Ecosystem mapping & strategy
Events
Hackathons, Accelerators & Bootcamps
Full end-to-end design, management, and delivery of high-impact innovation events and acceleration programs.
Challenge design & problem framing
Participant recruitment & management
Mentorship coordination & judging
Consulting
Management & Innovation Consulting
Strategic advisory services for government entities navigating digital transformation and innovation strategy.
Strategy development & execution
Innovation maturity assessment
Change management support
Corporate Training
AI, Leadership & Digital Transformation
Upskilling corporate teams in AI literacy, digital leadership, and transformation capabilities.
AI & data literacy programs
Digital transformation roadmaps
Leadership development tracks
Strategy
SME Scaling & Innovation Strategy
Helping SMEs build strategy, capabilities, and connections they need to scale sustainably.
Business model innovation
Growth strategy development
Market expansion advisory
Ecosystem
Innovation Hubs & Local Partnerships
Building collaborative innovation spaces and brokering strategic partnerships within the Saudi ecosystem.
Corporate innovation labs
Open innovation programs
Startup-corporate co-innovation
Mentorship
Mentorship, Coaching & Investment Readiness
Connecting founders with experienced mentors and preparing them to approach investors with confidence.
1:1 mentorship matching
Investor pitch preparation
Financial modeling support
Incubation
Incubation: Ideation to Go-to-Market
Full-cycle incubation taking ideas from first spark to market-validated product launch.
Idea validation workshops
MVP development support
Go-to-market strategy
Digital Tools
Baaz Smart Tools & Training Modules
Access to PBS's AI-powered Baaz platform providing diagnostics, mentorship, and performance tracking.
Business diagnostics
AI-powered recommendations
Progress tracking & KPIs
Fintech
Fintech API Enablement
Equipping enterprises with skills to leverage open banking and fintech APIs for innovation.
Open banking fundamentals
API integration workshops
Fintech innovation sprints
Innovation
Post-Hackathon Innovation Program
Structured support to take hackathon winners and promising ideas through to scalable ventures.
Idea refinement & scoping
Team formation support
Scaling roadmap development
SME Digital
Digital Transformation for SMEs
Advisory and training programs to help SMEs boost competitiveness in the digital economy.
Digital maturity assessment
Tech stack advisory
Digital marketing enablement
Digital Platforms & Tools
Technology-powered enablement
PBS delivers digital enablement through AI-driven platforms, consulting frameworks, and program management tools.
⭐ SOFT LAUNCH — Q2 2026
Baaz Platform
An AI-powered mentorship and consulting marketplace providing business diagnostics, training, and performance tracking — fully bilingual in Arabic and English.
AI Mentorship
Smart matching with expert mentors based on business needs
Business Diagnostics
AI-driven analysis with actionable recommendations
Performance Tracking
Real-time KPI monitoring and progress dashboards
Training Modules
Curated learning paths for entrepreneurs and SMEs
Bilingual
Fully available in Arabic and English
Business Plans
Guided business planning tools with expert review
Consulting Frameworks & Tools
Built for every program type
Innovation & SME Scaling Toolkits
Proven frameworks for designing and executing innovation programs and SME scaling engagements at speed.
Workforce & Leadership Academy
Digital and AI skills curricula for building future-ready workforce capabilities across leadership levels.
Customized Assessment Methodologies
Bespoke diagnostic and assessment tools tailored to each client's context and strategic objectives.
End-to-End Participant Tracking
Full participant management and KPI tracking systems for competitions, training programs, and accelerators.
Impact Metrics & Reporting
Automated impact measurement and reporting dashboards for competitions, training, and national programs.
Program Management Infrastructure
Complete operational backbone for running complex, multi-stakeholder programs efficiently.
Our People
Board & Leadership Team
PBS governance is led by a board combining strategic, operational, and international expertise.
Eetedal Al Najem
Chairperson of The Board
Leading PBS governance with strategic vision and institutional expertise.
Muhammad Al Masry
Chief Executive Officer
Driving PBS strategy, growth, and program delivery across all verticals.
AS
Abdulaziz bin Sanad Al-Sand
Board Member
International strategy consultant with extensive government leadership experience.
Muhammad Al-Ruwais
General Manager
Overseeing operations, delivery excellence, and platform development.
Management Team
The team behind the work
Muhammad Al Faridi
Project Management Manager
Ensuring on-time, high-quality delivery across all active programs.
RQ
Ruua Qadri
Bidding & Business Development
Leading proposal development and business development strategy.
RA
Rayed M. Al Ajlan
Business Development
Building client relationships and expanding PBS's partnership network.
MQ
Muhammad Qabil
Finance Manager
Managing financial operations, reporting, and fiscal strategy.
Advisory Network
Global advisors & mentors
Kjetil Gustafsson
Organizational Culture & Excellence
Expert in building high-performance cultures and organizational excellence programs.
Victoria Estenso
Experiential Learning & Innovation
Specialist in experiential learning methodologies and innovation education design.
Waqar Ahmad Mian
Growth Strategies
Expert in scaling businesses and building sustainable growth strategies.
Dr. Andrey Kunov
Innovation & Artificial Intelligence
Leading expert in AI applications for business innovation and digital transformation.
SA
Shankar Ananth
Strategic Consulting
Seasoned strategic consultant with deep expertise in emerging market growth.
AK
Amr Kareem
Customer Experience
Customer experience design expert focused on creating lasting client relationships.
Partners
Global partnerships, local impact
PBS collaborates with leading global innovation, technology, and leadership organizations to deliver world-class programs in Saudi Arabia.
Global Innovation Partners
Silicon Valley Innovation Center
GELLIFY
The Human Edge
BRIOLINK
Skipso
Silicon Valley Innovation Center
GELLIFY
The Human Edge
BRIOLINK
Skipso
Strategic Partners
Innovation Platform
GELLIFY
Building Innovative Strategies
The first innovation platform investing in B2B digital startups, connecting them with traditional companies through open innovation.
Leadership & Coaching
The Human Edge
Mentoring & Coaching
Providing tools, methodologies, and skills needed to tackle challenges, build stronger relationships, and lead organizations forward.
Technology
Silicon Valley Innovation Center
Technological Transformation
Helping traditional companies leverage new technology waves to transform into tech-driven businesses achieving excellence and growth.
Technology & Innovation Partners
Leadership Training
London Strategy Centre
Leadership Strategy Training
Empowering individuals to become global leaders, enabling them to develop strategies, innovate, and inspire their teams to achieve high performance.
AI Solutions
BRIOLINK
Artificial Intelligence
A leading company in advanced AI solutions, helping businesses, governments, and startups improve efficiency, reduce costs, and enhance success.
Software Platform
Skipso
Innovation Platform
A comprehensive suite of innovative software solutions helping organizations efficiently manage the lifecycle of their innovation initiatives.
Clients & Impact
Trusted across Saudi Arabia
PBS serves a diverse portfolio of government entities, corporates, and startups across the Kingdom.
Trusted by leading organizations across Saudi Arabia
10,000+
Startups & SMEs supported
50+
Government programs delivered
300+
Experts & mentors mobilized
60M+ SAR
Revenue supported since 2021
20+
Startups launched successfully
10+
Years of innovation expertise
Government Entities
SDAIA — Saudi Data & AI Authority
GEA — General Entertainment Authority
Ministry of Culture
Public Prosecution
Saudi Industrial Development Fund
Riyadh Mayor
General Investment Authority
Makkah Development Authority
Royal Commission for Riyadh City
Saudi Food & Drug Authority
Development & Finance
Monsha'at (SME Authority)
Social Development Bank
Saudi Exports
Princess Alanood Foundation
Riyadh Chamber
Corporate & Technology
Microsoft
Harvard Business Review
KACST
TASHEED
SPL
Extra
Education & Startups
Al-Baha University
G-Startup Worldwide
King Abdulaziz City for Science & Technology
Latest from PBS
PBS on Social Media
Follow our latest articles, insights, and updates on LinkedIn and X.
Innovation & Entrepreneurship in Saudi Arabia: Building the Next Generation Ecosystem
PBS continues to support Saudi Arabia's Vision 2030 through programs that empower startups, SMEs, and government entities to build sustainable innovation capabilities and ecosystems.
InnovationVision 2030Entrepreneurship
Read on LinkedIn →
PBS · Program Update
Capability Building at Scale: How PBS is Upskilling Saudi Arabia's Workforce
From AI literacy to leadership development, PBS's training programs are equipping thousands of Saudi professionals with future-ready skills.
Read more →
PBS · Ecosystem
From Hackathon to Venture: Supporting Saudi Startups Through Every Stage
PBS's post-hackathon programs have helped dozens of Saudi startups move from idea to market-validated businesses with real traction.
Read more →
PBS · Digital
Introducing Baaz: AI-Powered Mentorship for the Saudi Ecosystem
PBS's new digital platform Baaz brings AI-powered mentorship, diagnostics, and training to Saudi entrepreneurs and SMEs.
Read more →
PBS · Government
50+ Government Programs: PBS's Role in Saudi Arabia's Public Sector Transformation
From SDAIA to Monsha'at, PBS has delivered innovation and capability programs for Saudi Arabia's most impactful government entities.
Read more →
PBS · Research
Global Benchmarking: What Saudi Arabia Can Learn from Top Innovation Ecosystems
PBS's applied research team shares key findings from global ecosystem benchmarking — and what it means for Vision 2030.
Read more →
PBS · Fintech
Fintech API Enablement: Preparing Saudi Enterprises for the Open Banking Era
PBS's fintech programs are equipping enterprises with the skills to leverage open banking APIs for innovation and competitive growth.
Read more →
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The AI-powered mentorship and consulting marketplace built for Saudi entrepreneurs, SMEs, and innovation ecosystems.
A PBS Group Digital Venture
What is Baaz?
AI-powered consulting continuity for the Saudi ecosystem
Baaz extends PBS's consulting impact beyond traditional engagements. It provides entrepreneurs and SMEs with continuous, data-driven mentorship, business diagnostics, and performance tracking — available 24/7 in both Arabic and English.
As a PBS venture, Baaz sits at the intersection of technology and innovation enablement — turning one-time consulting into an ongoing growth partnership.
🤖
AI Mentorship
Smart mentor matching based on your business needs
📊
Diagnostics
Investment readiness & business health assessment
🎓
Training
Curated learning paths for entrepreneurs & SMEs
📈
Tracking
Real-time KPI monitoring & progress dashboards
Platform Features
Everything a growing business needs
💡
Business Plan Builder
Guided business planning tools with expert review and structured validation frameworks.
🔗
Consulting Marketplace
Connect with PBS's 300+ expert network for on-demand consulting sessions and mentorship.
🌐
Fully Bilingual
Complete Arabic and English support — designed from the ground up for the Saudi ecosystem.
⚡
Workforce Academy
Digital and AI skills training tracks for building future-ready capabilities across leadership levels.
🏆
Competition & Program Tools
End-to-end participant tracking, KPI management, and automated reporting for innovation programs.
📋
Custom Assessments
Bespoke diagnostic and assessment tools tailored to each client's context and strategic objectives.
×
A PBS Digital Venture
Baaz is developed by PBS Group as a digital extension of its consulting and enablement services — ensuring clients benefit from continuous support long after program engagements end.
