An accomplished professional specializing in trade and international relations, international political economy, and strategic consulting for small and medium-sized enterprises

she has cultivated an extensive network of local relationships.

From 2007 to 2015, she broke new ground as the first woman to oversee the Female Sector in the Saudi telecom industry. In 2014, she pioneered an initiative focused on fostering innovation within the SME sector. That same year, she introduced an initiative aimed at bolstering women’s leadership and entrepreneurship, marking significant strides in empowering women in the business realm.